उद्भव: (Udbhav) is a sanskrit word which means birth.
Our campaign उद्भव: is dedicated to all the wonderful hard working and amazing women of Uttarakhand . There are many myths and taboos related to menstruation in Indian society and it is considered taboo to talk about menstrual and personal hygiene. We strongly feel there is a need to break this stigma so we started this campaign.
Through this campaign we educate females especially in rural Uttarakhand about the importance of menstrual hygiene. We strictly oppose some practices that are performed during periods in rural areas as the practices are not just harmful for health but also inhumane.
We aim to create a society where no woman loses her life because of an unhygienic lifestyle or lack of knowledge during her period and no young girl is forced to quit her school or college due to lack of basic essentials during her period.